Small Business Saturday

‘Tis the season to SHOP SMALL in Downtown Florence, and it all starts with Small Business Saturday, proudly backed by American Express, on Saturday, November 30, 2024! Stop back in for additional details about participating businesses, promotions, and more!

Shoppers, do you believe in supporting small businesses? The #shopsmall movement is a great way for you to support local entrepreneurs while enjoying a unique shopping experience. The effect of an event like Small Business Saturday has a direct impact on the goals and dreams of local folks just like you. When you support Downtown Florence’s small business owners, you’re telling them that you appreciate the work they are doing to further our city’s growth, and that you believe in them. So invite friends to shop with you. Share your shopping experiences on social media using the hashtag #shopsmallflo. Let small business owners know you value their efforts!

Why #ShopSmall?
The impact of an event like Small Business Saturday can’t be limited to a tally of a single day’s sales, or a list of great deals. The value of an event like this represents something much bigger — an appreciation and support of small business owners, and the impact on the local economy. When you spend $100 at a locally-owned small business, $68 stays in the local economy. Compare that to the same $100 spent at a chain store where only $43 remains locally. With the average American shopper likely to spend over $684 on holiday gifts this year, shopping at independent businesses in your hometown has the potential to make a major impact on the health of the local economy.

As the official Neighborhood Champion for Downtown Florence’s Small Business Saturday in partnership with the Greater Florence Chamber, Downtown Florence has worked to bring together a diverse group of local retailers and restaurants who are ready to welcome you during the 2023 event! So join us on Small Business Saturday to get great deals, find some unique local gifts for everyone on your list, and enjoy a fun shopping experience, but, most importantly – support the locals who are trying to make a difference for our city!

Small Business Saturday is a national initiative started by American Express in 2010 aimed at helping local businesses compete during the critical holiday shopping season and aims to drive shoppers to local small merchants the Saturday following Thanksgiving. In 2017, an estimated 108 million consumers reported shopping or dining at local independently-owned businesses on Small Business Saturday — generating roughly $12 billion in reported spending. Join the movement and shop local on November 26th this year!